Secret Messages

When I wear my Kaenon sunglasses (http://www.kaenon.com/) around at regatta (basically a tournament for sailing) sights, everybody knows that I spent a lot of money on them. They probably assume that I have a lot of money to spend on my sailing career. They can tell that sailing is a big part of my life, if I am willing to spend $200 on something as small as my sunglasses, and then they wonder, if she will spend that much to get a good pair of sunglasses, how much does she spend on coaching?